About Us

EVERYBODY LOVES LA TAPATIA

Chips

We are passionate about tortillas and use only the highest quality ingredients in all of our products. Founded in 1969, we began by making authentic corn and flour tortillas. Early on we realized that tortillas were for more than just tacos and burritos. Tortillas can be rolled, folded, baked, fried, stuffed, and dipped. Our natural ingredients shine through in every product we make so you can literally “taste the difference” when eating La Tapatia products.

Today, our product line includes tortilla chips, flavored wraps, tostadas, strips, taco shells, and tostada bowls.  Our products can be found in grocery stores, restaurants, schools, and correctional facilities throughout California.  We also export to Korea, China, Indonesia, Egypt, and South America.  Tortillas have become an international sensation!

Although we’ve always been health conscious, we have recently added an array of specialty items to our product line including gluten free, organic, whole wheat, and low carb (just to name a few). 

We invite you to explore our site and discover the many delicious ways that we hope to “feed the world…one tortilla at a time.”

 

HOW IT ALL BEGAN

Tostadas

We are a family owned company driven by the vision of our owner Helen Hansen.  Our story begins in 1969 when Helen purchased a corn tortilla line after a chance encounter with a grocer looking to sell some equipment.  Unsure of where this new path would take her, Helen kept her clerical job with a grain company and used her off hours to develop the newly formed La Tapatia Tortilleria.  In the late ‘80s she began to educate herself more on the role of tortillas in the marketplace.  She ventured into sales and marketing and realized that her business had the potential to expand greatly.  Thus, in 1993 La Tapatia introduced its Tostaditas tortilla chips to the market.  The wholesome, authentic taste was an instant success.   

Through all the growth, Helen has remained President and CEO in addition to the Head of Sales.  Her vision to produce the freshest tasting corn and flour tortillas using local ingredients has remained unchanged since day one.  We now have over 180 employees and produce a full line of tortilla products.  La Tapatia Tortilleria remains a family owned business and hopes to continue its success for generations to come.